Go to top left corner where the Elementor is and adjust to these settings for desktop/mobile:
H1, H2 – 24 font size
H3 – 20 font size
p – 16 font size
Mobile only:
buttons – 18 font size

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Benefit of Product

Target Keyword - 24 font

Picture can be on left or placed as a background.

Picture as background should be 1140×650 – scale in canva and make JPG. Once as background -> Style -> Display Size -> Cover. Change from grid to flexbox.

Ensure text size is appropriately scaled for desktop, tablet, and mobile. DELETE THIS ELEMENT

What is [Target Keyword]?

Ensure card has slight hover change to background.
If paragraph has extra spacing below text, try Style -> Paragraph spacing -> manually set to 0.
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One sentence description of what the service is.

Use 2–3 short sentences to explain when this service is typically needed and what normally happens during a service visit.

Have the two sentences split like the sentence above and this sentence.

What's Included?

Recent Projects

1140×650 is best for photo sizes. DELETE THIS ELEMENT

Photos here

Question? Answer. (eg. Need your trees trimmed? We safely shape and clean them up so your yard looks its best.)

Adjust width of above by clicking advanced -> width. Keep it on two lines on desktop/tablet, three lines on mobile.

For benefits, pick ONE example from each category and write about it. Use benefits based on examples below with a sentence or two to explain it.

Photo on right should be of people enjoying XYZ and in portrait – 720×720 usually works best for size. DELETE THIS ELEMENT

Benefit 1- More of what?

Convenience, money saved, better looks, longevity, peace of mind, more usable time.

Benefit 2 - Less of what?

Pick a different angle than Benefit 1 and flip it: less hassle, less wasted time, fewer surprise costs, less stress.

Benefit 3 - What will others see/notice?

Curb appeal, professionalism, care, experience, status, hosting people – think about it from a neighbor or visitor’s perspective.

Common Situations We Handle:

Keep pictures small so they aren’t dominant. Should look like the image below. You can use icon elements here if photos are not appropriate – no images may be used as well. Delete the opposite of the one used or both if not. Photos/Images not need to be circular – keep on brand.

For the Type 1 and Type 2 facts, examples are there but think outside the box too. For example, a kitchen is more about layout/updating than safety.

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Type 1 - Safety/Damage prevention

Description of how this helps prevent something from happening.

Type 2 - Routine use and comfort

Description about how this makes life better – for lack of better words.

What is included in [Target Keyword]?

Make sure hover over each card becomes emphasized slightly.
Background image 1140×650 usually works with Style -> Background Size -> Cover. Overlay with white at .50 for a smooth effect. Make sure to add some height so it looks a bit spaced out.
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Contact Us

Tell them to reach out via phone or email.

Evaluation

Say how you will go to them for the service

Execution

Tell them what you will execute and to what standard

Completion

Explain handoff and clean up if need be.

How Often is [Service] Needed?

Complete the “Signs you need service” first then come back to here.
The “Do it sooner if…” should be a reworded phrase of the reasons for service.
Ensure card has slight hover.
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Typical [Service] is done every

Time frame here

Do it sooner if...

Signs You Need [Service]

3, 4, or 6 reasons – adjust grid appropriately to ensure either 3 in a row or 2×2 or 2×3 (rows x columns).

Use images if possible, icons if necessary. ChatGPT can help list the signs service is needed. May need to be a little creative here depending on the industry.

Hover for cards should be a slightly different color.
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Time since

It's been a while since

Warranty/Lifespan Limit

The typical lifespan is passed

Damage/Wear

1-2 Sentence description

Strange Sounds/Smells

It stinks

Performance has dropped

1-2 Sentence description

Complete System Failure

1-2 Sentence description

Cost/Pricing estimate.

Only use if owner approves. DELETE THIS ELEMENT

Our Qualifications for [Keyword]:

These are licenses/regulations the company holds – NOT the owner/person. If just held by owner, delete this section. DELETE THIS ELEMENT

Image above and name hyperlinked here to website of licensing.

What to expect after.

Make sure to swap out photo – 1140×650 works great. Check out mobile view to ensure it looks nice. DELETE THIS ELEMENT

Frequently Asked Questions

Find 10 relevant questions using alsoasked.com by inputting your keyword AND LOCATION. You may need to use adjacent keywords like “[keyword] near me”, “[keyword] cost”, “]keyword] [city] [state]” to get to 10 questions.

Most of these questions will likely have to go to owner. Please answer what you/ChatGPT can and send the remaining questions to me so I can get them answered. DELETE THIS ELEMENT

What exactly do you do with this service, and what’s included?